AI SEO guides
How AI tools choose which brands to name, and what you can do about it. Written by Nathan Synoground.
-
What Is AI SEO? AEO and GEO Explained, and How They Differ From SEO
AI SEO is the work of getting your brand named and cited in AI answers from ChatGPT, Perplexity, Gemini and Google. Here is how AEO and GEO fit with SEO.
-
How to Get Your Business Recommended by ChatGPT
ChatGPT recommends brands it can find, understand and see praised by others. Open your site to its crawler, state your facts plainly and earn real mentions.
-
How Google AI Overviews Choose Which Sources to Cite
AI Overviews cite pages from Google's own index, picked by its core ranking systems. To be eligible, a page must be indexed and allowed to show a snippet.
-
How to Check Whether ChatGPT Mentions Your Brand (A Simple Tracking Method)
Run a fixed list of buyer prompts in fresh, logged-out sessions on the same day each month, then log whether you are named, where, how and which sources.
-
Structured Data, llms.txt and the Technical Basics of AI Search
Let AI crawlers in through robots.txt, mark up pages with schema.org, serve content as HTML and keep sitemaps clean. Add llms.txt, but expect little from it.
-
Why Consistent Mentions Across the Web Matter for AI Answers
AI tools trust what many independent sources agree on, so a brand described the same way across reviews, lists, press and forums is easier to recommend.
-
Questions to Ask Before Hiring an AI SEO Agency
Ask how they measure AI mentions, what they will change, who does the work and what they cannot promise. Honest agencies answer plainly and admit limits.
-
How Much Does an AI SEO Agency Cost? Pricing Models Explained
AI SEO agency cost depends on the pricing model, the scope and how much content and outreach you need. Here is how retainers, audits and projects compare.