AI SEO services
We make your brand easy for ChatGPT, Perplexity, Gemini and Google AI Overviews to find, understand and recommend. Then we track whether they do.
What AI SEO is, in plain words
AI SEO is the work of getting your brand named, cited or recommended when someone asks an AI tool a question. People also call it AEO (answer engine optimization), GEO (generative engine optimization) or LLM optimization. The labels differ. The job is the same.
When a buyer asks ChatGPT for the best option in your category, the answer is built from what the model learned in training, plus pages it fetches live. Google AI Overviews works the same way on top of Google's own index. In both cases the tool favours sources that are easy to read, specific, and backed up by other sites.
So the work has two halves. First, your own site: pages that state plainly what you sell, who it is for and why it is different, marked up so machines can parse it, and open to the crawlers these tools use. Second, the rest of the web: listings, reviews, comparisons, press and forum threads that describe you the same way. Neither half works alone.
TheCMO runs this alongside Google Ads and Meta ads for ecommerce brands, using AI to do the research and drafting and people to check it. Nathan Synoground has managed $20.5M in Google Ads across 150 client accounts since 2018. That is paid search, not AI search, but the habit is the same: test, measure, keep what sells.
What we will not do is guarantee an outcome. AI answers change by prompt, by day and by user. Our simple tracking method shows you exactly what changed, so you can judge the work yourself.
How the work runs
The same order every time, because each step feeds the next.
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Map the buyer questions
We list the questions your buyers ask AI tools before they buy: the best product for a need, a comparison, a problem to solve. This list is what we track from then on.
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Read the answers today
We ask each question in ChatGPT, Perplexity, Gemini and Google, and record who gets named, which sources are cited and how you are described, if at all.
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Fix your own site first
Crawl access, clear answer pages, structured data and product facts written so a model can quote them. This is the part you fully control.
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Build the outside picture
Listings, reviews, comparison pages, press and community threads. AI tools trust what many sources agree on, so we work on where you are mentioned and how.
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Track and adjust
We re-run the same questions on a schedule and report what changed, with screenshots. Then we pick the next fix.
Go deeper
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ChatGPT SEO
What it takes to be the brand ChatGPT names.
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AI Overviews optimization
How to become a source Google cites.
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Technical basics for AI search
Structured data, llms.txt and crawl access.
Questions we hear
Is AI SEO a replacement for regular SEO?
No. It sits on top of it. AI tools lean on the same crawlable, well-structured pages that rank in Google. We do both, and we start with whichever is weaker.
Which AI tools do you track?
ChatGPT, Perplexity, Gemini and Google AI Overviews by default. If your buyers use another assistant, we add it.
What do you need from us?
Access to your site, a short call about what you sell and who buys it, and someone who can approve changes. We handle the rest.
Can you promise results?
We promise the work and honest tracking. We do not promise a mention, a citation or a ranking, because no one controls what an AI model says.
Get your free AI search visibility review
Tell us what you sell. Nathan's team checks how ChatGPT, Perplexity, Gemini and Google AI Overviews talk about your category today, and sends back what we found and what we would fix first. No cost, no obligation.
Rather talk it through? Book a call with Nathan's team. Book a call